How many marketers out there read blogs? According to one source, only about 20 to 30%. Blog reading should be an essential element of a company’s self and competitive research. You can find out what is on people’s minds, what makes … Continue reading Thoughts on blogs and social media marketing
Last night, over a late sushi dinner several friends were discussing marketing. Some were claiming that it represents a collection of lies, meant to make people buy things. Of course this is a common misconception about marketing although it sounds to … Continue reading What is good marketing?