As a department head of a large multidiscipline Architecture & Engineering company, I have worked with many professionals in the marketing department. When I retired, Oana helped me launch a new career as a teacher and author. This was a totally different path for me, and I needed help at a very basic level. Her understanding of the analytical side of marketing was obvious, but she recognized that I needed help at a more basic nuts-and-bolts level. She took the time to understand me and produced content and narrative that presented me in the same way I saw myself, but with the touch of an artist. However, it was not this mix of technical proficiency with artistic expression that impressed me the most. It was how she took the job seriously, but not herself. She is effective and a joy to work with.