B2B
- SERVICES: Branding, Websites, Social Media, Press Releases, Lead Generation, Budgeting, Planning, Campaigns
- EXAMPLES: Pharma Packaging Solutions & Carton Service, Inc.: Branding & Websites, Marketing Plan & Budget, Sales Team Support, Ad Campaigns, Press Releases
B2C
- SERVICES: Customer Segmentation & Persona, Loyalty Campaign
- EXAMPLES:
- Jewelry Television: Branding & Customer Profiling, Customer Retention, Customer Loyalty Program
- Carmen.photo: Website, Copy, Promotions
- Website Tag line: “Capture the moment, cherish the memory.”
- Promotions: “You’re amazing. Your photo should be too!” (Personal Branding/Headshots); “Boss & Belle”, “Beauty & Brains” – “Because a woman has many facets.” (Women’s Day)
- Dr. Daniela Moise, Women’s Health and Healing
- dmwomenshealth.com: Website, Copy
Higher Education
- SERVICES: Marketing Strategy, Budget, Communications (Print & Digital) Plan and Copy
- EXAMPLES:
- The University of Tennessee, Knoxville
The old Viewbook (main publication) featured a two-page dark image that referred to something that was only familiar to the local students, while out-of-state students couldn’t relate. We replaced the image with a beautiful panorama of the campus, in bright light and vivid colors, along with the new copy I put together, aiming to inspire prospective students, while at the same time offering them a sense of place – the campus with the mountain range backdrop.
