Marketing
Over the years, I provided strategy and implementation of marketing and communication plans to a variety of companies and individuals, both as a full time team member or as a consultant. Marketing and writing go together like a wink and a smile; I wrote both long form and short form content for different media platforms on a multitude of subjects.
Here are some of the services I provided:
Marketing & Communication Strategy
- Branding
- Market & Consumer Research
- Segmentation & Persona
- Lead Generation & Nurturing
- Communication Plans
Content Management & Copy Writing
- Website Structure & Copy
- Social Media
- Press Releases & Ads
- Photography
Marketing Ops & Project Management
- Budgeting
- Reporting
- Technology Implementation
- Creative Direction
- SOPs
Freelance Writing
- Books
- Articles
- Blogs
Writing
Books
Of One Blood
Of One Blood is my first book. Written in 2018 and published in 2020, it tells my story of coming to America, along with the stories of some my college classmates, providing an international perspective. I showcase Berea College, a unique small Kentucky college that fulfills big dreams.
Articles
Cityview Magazine
As a Senior Writer for Knoxville’s premiere lifestyle magazine, I pitched, researched, and wrote a series of wellness and health articles, reaching 350K+ readers.
You may read my articles on the Wellness section of my travel blog.
Travel Blog
GreatEscapetations.com
Travel with me… virtually anywhere.
I love to walk a lot and explore the less beaten path just to see where it leads – which is usually to food…. I take photos of the vistas and meet interesting people along the way. I explore our differences and similarities, and mostly I enjoy the wonders of wandering internationally.
Human Interest Blog
Thoughtfulicious.com
Everybody has a story.
I listen, write, and share some stories with you. I often ponder about existential questions and I like to present different perspectives in order to shed some light on these matters. I observe people, facts, and happenings, and capture them in what I hope to be a good read.